|Sr Associate, Ad Tech B2C|
|Opportunity to be part of a well-known electronics and technology brand executing millions of dollars’ worth of digital media campaigns on an annual basis. This position provides an entry level learning potential while working on an innovative client with a strong and established team to help train and guide this candidate's career. They will get very familiar with the vendor space, how the digital data ecosystem is evolving, and to be on the ground of a high-energy account.
The Samsung team is growing quickly and is a high-demand, but highly visible client. This role is specific to the B2C side of the business, specifically in support of new dynamic creative work. As with the rest of the Samsung team, the candidate works in concert with Analysts from Digitas, so there is room to collaborate with both seasoned vets and newer team members, as well as pave some new roads.
At the corner of Broadway and 52nd, we are smack in the middle of mid-town, with three Starbuck’s within a two block radius, and conveniently located near the 1, E, B, and D trains. Our office has all the Kellogg’s cereal you can eat, and the soda machine is free. While we want you to look polished and professional, no ties, suits, or other dress-up clothes are required.
Sound good so far? Then don’t stop reading…
What you’ll do:
The Technologist works with media team to implement media plans in ad servers and ad technology. Position will work closely with Manager of Ad Tech and fellow Technologist as well as multiple Analysts to connect campaign execution to reporting and optimization needs. This position has no direct reports.
The Ad Tech Senior Associate ("Technologist") is responsible for effective implementation of digital media campaigns. This role primarily involves dynamic creative work, so experience in that area os a similar technology is required. In addition, the candidate will be learning mastering ad trafficking platforms for digital media (Ad Servers). It is the Technologist's role to connect digital media plans to creative units inside the ad server or related technology for campaign execution to publisher web sites. Responsibilities includes but is not limited to display ad distribution, video ad distribution, mobile ad distribution, campaign tags, 3rd party tags, measurement tags, campaign configuration, traffic sheets, etc. Role is also responsible for working with media teams to ensure effective communications and process in the campaign implementation workflow. We also expect all team members to become SMEs in at least one aspect of ad tech.
What you’re like:
Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449—a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
Starcom is an Equal Opportunity Employer
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