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Manager, Decision Sciences
Starcom
New York
6/8/2017
JO-1702-1957

Who is Starcom:
 
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
 
If you’re an ambitious goal-setter who’s obsessed with the art and science of data, technology and innovation, we want you!
 
Why you want to work for us:

Our people are transformational, dynamic, relentless and fearless experts.  We seek out and develop these attributes in our talent and put these qualities to work for our clients.  The Manager helps to drive media, brand, consumer research and measurement for a large client. 

The Manager uses research, data, and analytics techniques to answer client business questions, develop advanced ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implements best practices around research, analytics and campaign measurement.
 
Our teams are expanding like crazy, and we want you to join us if you are passionate about connecting brands and people.  Joining Starcom automatically means that you are a key member of a team who drives and advocates for the global reputation and differentiation of the Starcom brand through a clear and consistent story, spanning communications and brand marketing platforms.
 

What you’ll do: Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
  • Develop target audience profiles using mix of syndicated and client data and build alignment of target audiences between client segmentation work, strategic media targets and addressable targeting
  • Manage always-on competitive analysis including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business and product news
  • Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
  • Leverage social listening to define category, consumer, brand and competitive landscapes


Drive day-to-day research efforts while contributing to larger cross-brand learning roadmaps
  • Develop analytic approaches to address complex research and measurement challenges
  • Help answer client questions, create client-ready presentations and present at meetings
  • Maintain an in-depth knowledge of the agency’s systems and data providers
  • Proactively educate internal teams on research, tools and approaches
  • Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior
  • Evaluate new and current data partners and new approaches to ensure our research is cutting edge
  • Stay informed on evolving media landscape, including research and emerging trends to provide insight to both media planning team and client


What we expect in an Advanced Analytics & Insights Manager :
  • 3-5 years in media / marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
  • Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline
  • Requires excellent project management, organization and communication skills
  • Experience with multiple methodological approaches for consumer, media and brand insight
  • Strong grounding in traditional and digital media advertising effectiveness methods including ROI
  • Familiarity with syndicated and customer data environments and foundational management of respondent level data
  • Advanced knowledge of the measurement vendor marketplace, and able to identify new capabilities across suppliers

Does this sound like you? Great! We’d love to hear from you. Click on the Apply Now button!
 
About Starcom Worldwide
 
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
 
Starcom is an Equal Opportunity Employer.
 
 

 

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