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Associate Director, Programmatic
Starcom
New York
4/20/2017
JO-1704-2379

Who is Starcom:
 
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients – some of the world’s leading marketers.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
 
If you’re an ambitious goal-setter who’s obsessed with the art and science of data, technology and innovation, we want you!
 
Why you want to work for us:
 
This client is a technology industry leader. Eager to take their programmatic programs to the next level. Bringing them new ideas proactively and a focus on analytics and backend metrics is key.  We pride ourselves on being nimble allowing our search experts to wear several hats and get a taste of planning many facets of digital media buying.
Our teams are expanding like crazy, and we want you to join us if you are passionate about connecting brands and people.  Joining Starcom automatically means that you are a key member of a team who drives and advocates for the global reputation and differentiation of the Starcom brand through a clear and consistent story, spanning communications and brand marketing platforms.
 
What You’ll Do:

The Associate Director-Programmatic Media oversees the strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels. The AD owns planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The Associate Director serves as the primary point of contact for clients. He/she owns the development of client decks, status documentation, and facilitates client meetings.

While providing thought leadership on audience strategies and campaign optimization, the AD builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. He/she oversees all campaign activity and deliverables for the team’s Programmatic Analysts and Managers, and facilitates the training and development of the team. The AD determines each individual’s assignments and bandwidth, distributing work as needed.

Associate Director’s must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.
  • Direct and manage the daily work flow of all programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
  •  Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
  •  Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
  •  Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
  •  Assume accountability and ownership of programmatic campaign execution for assigned client accounts
  •  Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  •  Monitor and report on campaign performance
  •  Participate in forecasting exercises for senior management
  •  Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
  •  Adopt established account management standards and program management best practices
  •  Assist in training, mentoring, and developing team members
  •  Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
  •  Develop and maintain quality control procedures for programmatic campaign implementations
  •  Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Who You Are:
  • 5-7 years of paid media experience
  • 2+ years of management experience, ideally leading teams of 2 or more
  • Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
  • Strong written and verbal communication (PPT, visual story telling necessary) allowing individual to explain how programmatic plans were developed,  what they entail, and how they were executed
  • Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively leverage those levers
  • Private Market Place development and strategic planning, along with guaranteed direct, and other forms of inventory securing
  • Programmatic buying and DSP experience specifically with The Trade Desk and DBM; comfortable planning/buying on DSP, working with 1st and 3rd party data
  • Portfolio management of paid media for a large brand (over $1MM media budgets)
Does this sound like you? Great! We’d love to hear from you. Click on the Apply Now button!
 
About Starcom Worldwide
 
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
 
Starcom is an Equal Opportunity Employer.

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