|Associate Director, Global Digital|
Job Title: Global Digital Associate Director
Starcom is a thriving international media network who is part of the Publicis group of companies.
As a company we believe that the diversity of our people, and their great team commitment provide the basis for the brave, creative and challenging work which we produce for our clients every day.
This Client is the world’s no. 1 technology company and Starcom manages the business across around 80 markets globally.
This role is to manage our Global Digital responsibilities. Starcom has a long term global relationship with this client, and while each market is responsible for planning and buying at a local level, best practice and operational process are frequently coordinated and shared at a Global level.
Our work stretches across product divisions from TVs, to hand held devices to domestic appliances, air conditioners, laptops, printers and semi-conductors. This Client is leading and constantly reacting to market conditions and can be extremely demanding with multiple campaigns requiring competitive overviews, audience analysis, budget allocations, market situation overviews, and local campaign’s status simultaneously.
Our Client want to get to the future first and needs an agency that can help them get there and respond according to their fast-paced, technologically advanced line up.
The Starcom International department is unique to the agency. We are the headquarters and Centre of Excellence for all of this clients globally owned businesses. The International team works across multiple markets and continents with a breadth of unique individuals that have different backgrounds and specialties. Account sizes vary from network managing 2 to 50 countries.
The team is based in New York, as the Centre of Digital Excellence consists of individuals with different backgrounds, skill-sets and interests who are united by their passion for understanding people and the motivation power of different types of communication.
While media is at the core of what we do, we are increasingly having conversations around success metrics for the business as well as improving areas such as global data management, process efficiencies etc.
We constantly strive to push boundaries in regards to communications, balancing our reporting and detailed analytics with our clients’ unique and demanding ways of working. Quick turn-arounds can be the rule not the exception, and having a solid team behind the product helps make it manageable on a day to day basis. We must and do love what we do.
We are a work hard, play hard crowd that is committed to delivering best in class for our clients’ business. Working across so many countries we are passionate about communication and keen to learn not only the ins and outs of media, but about business, client relationship management and network coordination. We are one critical piece of Starcom’s massive global network and understand the key role we play in the sum being greater than its parts.
As the fully-dedicated Global Digital Associate Director, you will be responsible for providing day-to-day leadership across all touch points on the below, reporting directly into the Global Digital Director, providing strategic guidance and lead operational efficiencies on the account. This role is critical to managing and maintaining strong client and Starcom network relationships and ensuring that all products which leaves the region is of an exceptional standard.
The smaller team is managing:
The ideal candidate should have 6+ years of media agency experience, be an established Associate Director in Starcom terms. They must have experience in communications planning and activation across all media channels (where possible) and exhibit excellent attention to detail, exceptional communication skills and the ability to be a proactive, adaptive, flexible day-to-day account leader. Pragmatism is the key: we work to tight deadlines where getting the answer on time, regardless is paramount.
We are looking for someone who can be calm, work well under pressure, be solutions-orientated and pragmatic rather than perfectionist. It is critical that the potential candidate has the ability possess strong project management skills and be passionate about the clients business.
The ideal candidate has expertise in digital activation, including Programmatic (managing DMPs, DSPs and building different audience segments). Data is key, understanding its role and importance on a global level is crucial.
About Starcom Worldwide
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
Starcom is an Equal Opportunity Employer.
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