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Analyst, Analytics
Mediavest | Spark
Chicago (Merchandise Mart)
5/11/2017
JO-1705-2536

WHY YOU WANT TO WORK AT MEDIAVEST |SPARK
 
Let’s be honest – in this industry, sometimes we complicate things that should be simple.  Here’s the bottom line:  We want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people.  It doesn’t get much simpler than that.
 
At Mediavest | Spark, we have a unique approach and provide the support to help you do this.  In fact, our approach is built on creating the space for ideas that lead to smart work, and MV|S is built to celebrate and develop YOUR ideas.
 
Our clients are some of the world’s biggest and boldest marketers.
 
So, if you like what you’ve read so far, and want to work for a leading media company that values diversity and community outreach, has perks like free soda in the office and product discounts, and gives you the opportunity to learn from the best to become the best, keep reading.
 
POSITION SUMMARY
 
Would you like to play a major role defining the future of Performance Marketing and Media? Do you have a passion for innovation, marketing and media, and a vision for how to deliver truly accountable marketing/advertising/media results?
Mediavest, a world-wide leader in digital media planning, buying and strategy is driving an industry-leading, advanced performance media agenda. We are growing and looking to add key hires across our roster of blue-chip clients.
This position will provide analytic support and strategic recommendations for one of MediaVest’s client accounts. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment.
 
SPECIFIC RESPONSIBILITIES 
  • Work with the Analytics Manager and the media teams to create measurable online and offline      campaign objectives and key performance indicators.
  • Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting.
  • Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research).
  • Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies. 
KNOWLEDGE &  EXPERIENCE 
  • 6 months to 2 years’ experience within an analytics function in the marketing industry with at least 1-year experience working in online media (preferred) Experience in the analysis of large data sets to develop insights and learnings (data mining)
  • Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
  • Experience with statistical analysis software products and research design
  • Knowledge of visual techniques for data analysis and presentation
  • Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy are a good to have
  • Must feel comfortable learning new systems and tools 
TECHNICAL SKILLS 
  • Knowledge of web measurement technologies
  • Ad serving platforms (e.g. DART) and digital display campaign performance data
  • Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)
  • Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
  • Technical computer skills including Excel and PowerPoint
  • Knowledge of statistical software packages (e.g. SPSS, SAS)
  • Database analysis skills: MS Access/SQL
  • Data visualization skills a plus, e.g. Tableau 
COMPANY DESCRIPTION
 
Mediavest | Spark is a full-service media agency that offers the best of both worlds – a startup spirit backed by a powerhouse soul.
We are a proud member of the Publicis Media network.
We combine the kind of high-touch customer service and insights clients expect from a boutique agency with the marketplace clout, technology infrastructure, and category and marketplace context of a global leader. For clients, that means no more trade-offs.
By fusing the complementary pieces of Publicis Media agencies Spark and Mediavest – our geographic hubs, talent, tools, and processes – and by creating an exciting new culture, we’ve established a true “destination agency” for the best clients and people.
We’ve taken to referring to our newfound advantage as “the power of plus” – a jolt of energy that occurs when two or more entities come together to create greater value. Whether we’re talking about art and science, data and insights, or content and programmatic, it’s clear that effectively combining disparate entities is at the very heart of achieving exceptional business results today through media.
We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you.
 
 
To find out more, please visit Mediavest | Spark.com
 
Mediavest | Spark is an Equal Opportunity Employer

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